Vita


Holger Hagenlocher Marketing- und PR-Berater, Freier Journalist und Dozent

Holger Hagenlocher
Marketing- und PR-Berater, Freier Journalist und Dozent

Ausbildung

  • Studium der Wirtschaftswissenschaften an der Universität Hohenheim mit Abschluss Diplom-Ökonom.
  • Daneben einige Semester Studium der Wirtschaftspädagogik (Uni Hohenheim) und Politik, Geographie und Berufspädagogik an der Universität Stuttgart.
  • Praktikum beim Regionalverband Neckar-Alb in Tübingen

 

Berufsweg

  • Marketing-Referent und Berater für Öffentlichkeitsarbeit bei der GEK (Gmünder Ersatzkasse), u.a. mit Zuständigkeit für das Jugendmagazin GEcKo, den ersten Internetauftritt der Krankenkasse sowie verantwortlich für zahlreiche Direktmarketing-Aktionen (Mailings). Entwicklung der Kundenzahlen während seiner Tätigkeit: Von 700.000 auf über 1,2 Mio. Versicherte
  • New Business Development Manager bei „Fun Online – Das Netz“, dem Online Dienst der Egmont Holding (Egmont Interactive GmbH)
  • Danach Freelancer für Egmont Interactive im Bereich PC-Games und Multimedia-Anwendungen und damit Start in die Selbständigkeit
  • Von 1999 – 2011 zuständig für Marketing und PR/Presse- und Öffentlichkeitsarbeit beim Software-Zentrum Böblingen/Sindelfingen e.V. als externer Manager/Dienstleister
  • Von 2001 – 2010 Inhaber und Geschäftsführer Künstleragentur „Artists 4U“, Stuttgart
  • Von 2008 – 2015 verantwortlich für Marketing und Public Relations bei Harte-Hanks Trillium Software Germany als externer Manager für Marketing und Corporate Communications
  • Daneben seit 1999 Agenturtätigkeit für verschiedene Kunden, insbesondere aus der IT-Branche und dem Public Sector
  • Seit 1989 Arbeit als freier Journalist, aktuell u.a. für die Wirtschaftsredaktion, die Kulturredaktion sowie die Lokalredaktion Singen des SÜDKURIERs
  • Freier Dozent an verschiedenen Bildungseinrichtungen

 

Consulting and Services in Marketing & PR

Holger Hagenlocher is a graduate in Economics. He studied Economics and Financial Education at Hohenheim University in Germany.
After completing his studies, he began his professional career in the Marketing Department of a health insurance company as Marketing Consultant and Public Relations Advisor. In this capacity he was Head of Project with overall responsibility for the company’s first website, as well as being Project Manager for customer acquisition via direct marketing (mailshots, telephone marketing). He was also responsible for a young people’s magazine which was published at regular intervals. During this time, the insurance company’s customer base grew from just under 700,000 to more than 1.2 million members.
He then moved to a subsidiary of Egmont Holding (headquartered in Copenhagen, www.egmont.com), an internationally active media company, where he took up the position of New Business Development Manager. The intention was for the subsidiary, Egmont Interactive GmbH, to establish its own proprietary online service (comparable with AOL). After the project was discontinued and the company dissolved, he supported the product marketing activities of Egmont’s Multimedia Software Division, firstly in a freelance capacity, and then with his own newly-founded agency.
In 1999 he took over marketing and PR activities at the Software Zentrum Böblingen/Sindelfingen e.V. (www.softwarezentrum.de), where he has had responsibility for the Software Center’s organization for 12 years until 2011.
Also he is providing ongoing marketing and PR support to SMEs in the IT industry, representing these companies through his own agency as an external Marketing Department and Press Office (http://www.hagenlocher-pr.de).
Among others he worked over 8 years as an external manager for Harte-Hanks Trillium Software, a leading enabler of data quality solutions, with responsibility for marketing communications and public relations in the DACH area. In addition to these activities he was founder and owner manager of the artists agency „Artist4U“, located in Stuttgart, from 2001 till 2010.
Holger Hagenlocher remarks: “With the wide diversity of Marketing and PR tools available today, we mustn’t lose sight of corporate goals. To work effectively with modest means – that’s where the challenge lies.”

Skills, expertise and knowledge

  • Profound economic skills through my studies of Economic Sciences, among others with a focus on political economy, regional science and special theoretical economics.
  • Many years of experience in the fields of marketing, public relations and  journalism –  through my work in the media, associations and enterprises.
  • Extensive knowledge in the IT environment (Software, Hardware, Consulting) and the internet economy / ”new economy”.
  • In addition, experience in the fields of business, public sector, labor market, art, culture and music.
  • service oriented, efficient, reliable, with management and leadership skills.

 

 

Weitere Informationen zu meiner Person finden Sie auch bei XING und Linkedin.